Key Moments:
- GGPoker has introduced the ‘Face Off’ initiative, fronted by Johnny Vegas, highlighting the excitement and emotion of live poker.
- The campaign aims to revitalize GGPoker.co.uk’s image with a cinematic and comedic approach, focusing on authentic player experiences.
- ‘Face Off’ is rolling out across digital, audio, television, outdoor, PR, and CRM channels throughout the UK and Ireland.
Revitalizing Poker Marketing in the UK
GGPoker unveiled its latest project, ‘Face Off’, enlisting comedian Johnny Vegas to bring a fresh and bold energy to British poker. Designed to recapture the anticipation and entertainment that define live poker, this ambitious initiative targets both loyal players and newcomers by emphasizing genuine competition and emotion.
A Cinematic and Comedic Edge
‘Face Off’ sets itself apart with a distinctive visual style and comedic tone, channeling Johnny Vegas’s signature humor. By integrating cinematic visuals and British comedy, the campaign seeks to reposition GGPoker.co.uk as the destination for real players and authentic poker moments. The mix of bluffing, rivalry, and drama aims to transform how poker is marketed, moving beyond traditional card imagery to embrace the unpredictability and social aspects of the game.
Comprehensive Rollout Across Multiple Channels
The ‘Face Off’ campaign launches with a comprehensive media strategy covering a range of platforms across the UK and Ireland. Exclusive content and unique player-driven experiences will be featured, bringing the campaign’s world to life. The rollout includes:
| Channel | Details |
|---|---|
| Digital | Search, SEO, META, Snap, X, PGM, YouTube |
| Audio | talkSPORT, ACAST, Sports Social |
| TV | BVOD, Cinema, CTV |
| Outdoor | High-impact displays and standard BAU executions |
| PR | Stunts and live events with celebrity involvement, WSOP Poker Event coverage, story seeding |
| CRM | Email, SMS, retargeting campaigns |
Strategy and Vision
Angela Martin, Head of Marketing UK & Ireland at GGPoker said: “With ‘Face Off,’ we wanted to remind people why they fell in love with poker in the first place. It’s not just about the cards; it’s about the tension, and the moments of genius (or madness) that make it such a uniquely human game.
“Johnny Vegas is not just a legend of comedy, his name says it all. It brings a touch of Vegas flair to the UK poker scene, while keeping it witty and completely human. ‘Face Off’ is our way of saying that poker should be fun, social, and full of personality again. This is GGPoker doubling down on the UK and on the players who make the game what it is.”
- Author
Daniel Williams
